TABANAN, BALINEWSID.COM – The Association of Indonesian Tour and Travel Agencies (ASITA) Bali held an official audience with the Tabanan Regency Government on Wednesday (February 11, 2026), presenting a series of strategic programs aimed at strengthening and accelerating the development of the region’s tourism sector.

The meeting was attended by Tabanan Regent I Komang Gede Sanjaya, Head of the Tabanan Tourism Office AA. Ngurah Agung Satria Tenaya, Jatiluwih Tourist Attraction (DTW) Operational Manager I Ketut Jhon Purna, and representatives of ASITA Bali’s board.

During the session, ASITA Bali representative Kadek Darmayasa outlined several flagship initiatives, including programs focused on empowering tourism villages and enhancing key destinations across Tabanan.

“Today, we presented our strategic programs to the Tabanan Regency Government. The Regent expressed strong appreciation, particularly for our initiatives aimed at strengthening tourism villages and destinations in Tabanan,” Darmayasa said.

He also acknowledged the support of the Tabanan Tourism Office and local tourism stakeholders who have actively contributed to advancing the regency’s tourism industry.

In addition to local development programs, ASITA Bali highlighted the upcoming Bali and Beyond Travel Fair (BBTF), scheduled for May 28–30. The BBTF is recognized as Indonesia’s largest international tourism promotion event, attracting global buyers and industry players.

Chairman of the ASITA Bali Advisory Board, I Ketut Ardana, expressed hope that the Tabanan Regency Government would actively participate in the prestigious event.

“We have informed the Regent about BBTF, which is the largest tourism promotion event in Indonesia. We hope Tabanan will take part in the upcoming fair on May 28–30. The Regent and the Head of the Tourism Office showed great enthusiasm to join,” Ardana stated.

Meanwhile, Head of the Tabanan Tourism Office AA. Ngurah Agung Satria Tenaya welcomed the proposed collaboration, noting that ASITA Bali has expressed readiness to act as a mentor for tourism villages in the regency.

“I would like to thank ASITA Bali for their willingness to become a ‘foster partner’ for tourism villages in Tabanan, helping them grow and progress more rapidly. In line with the Regent’s direction, we aim to see the number of tourism villages continue to increase each day,” he said.

Support also came from Jatiluwih DTW Operational Manager I Ketut Jhon Purna, who emphasized the importance of accelerating digital transformation, particularly in tourism villages within the Jatiluwih area.

“I fully support the digitalization of tourism villages in Jatiluwih. We are developing an AI-based system, and we hope it can be implemented throughout Tabanan with the support of the Tourism Office and the Regent,” he explained.

Through this collaboration, stakeholders expect that the strengthening of tourism villages, international promotion through BBTF, and destination digitalization will further solidify Tabanan’s position as one of Bali’s leading tourism regions.

Photo caption: ASITA Bali representatives meet with Tabanan Regent and tourism officials to discuss strategic collaboration for strengthening tourism villages and destinations. (*)