BALINEWSID.COM, DENPASAR — Hundreds of hotels and villas in Bali have been listed for sale on online property platforms, prompting the Association of Indonesian Tours and Travel Agencies (ASITA) Bali to call for a review of new accommodation development on the island.

A monitoring of property listings on OLX using the keyword “hotel” in Bali found 524 listings. Of those, 244 were identified as hotels and villas offered for sale.

The properties are spread across several of Bali’s major tourism areas, including Kuta, Seminyak, Canggu, Ubud, Nusa Dua, Pecatu, Sanur and South Denpasar.

The asking prices vary widely, ranging from hundreds of millions of rupiah to hundreds of billions of rupiah.

One of the most notable listings is a five-star hotel in Nusa Dua, Badung Regency, offered for Rp500 billion.

The property was advertised as a “5 stars hotel Nusa Dua Bali for sale” in a listing reportedly posted on August 28. Located on Jalan Raya Nusa Dua Selatan in Sawangan, the hotel is described as having 176 rooms, consisting of 24 suites and 152 standard rooms.

The property also includes a ballroom, six meeting rooms, a café, restaurant, business center, two boardrooms, spa and wellness facilities, a lounge bar, sports bar, wedding chapel and swimming pools, including a children’s pool.

The listing states that the property occupies 22,291 square meters of land, with 11,900 square meters of building area and approximately 9,815 square meters of vacant land for parking.

Another major property being offered for sale is Bali Pecatu Graha Resort in the Pecatu-Uluwatu area, with an asking price of Rp535 billion. The property is described in the listing as having around 200 rooms and operating under the Swiss-Bel Resort brand.

In Ubud, a three-star hotel with 19 rooms is being offered for approximately Rp38 billion. The listing describes the property as an operating hotel located about 1.5 kilometers, or four minutes, from central Ubud.

The growing number of hotel and villa listings has drawn concern from ASITA Bali.

Chairman of the Bali chapter of ASITA, I Putu Winastra, said the situation should prompt the government to reassess the direction of accommodation development on the island.

Winastra said the government should consider temporarily halting new accommodation development while putting the existing industry in order.

“This does not mean that we are against investors,” Winastra told Balinews.id on Sunday (September 20, 2026).

According to Winastra, the issue is not simply investment, but the rapid growth of accommodation supply without adequate market management and supervision of villas operating without proper permits.

He said unlicensed accommodation could create increasingly difficult competition for hotels and villas that comply with licensing and other regulatory requirements.

Such conditions, he added, could put additional pressure on the occupancy rates of legally operated hotels and villas.

Winastra therefore called for a shift in the approach to tourism development in Bali.

Rather than focusing primarily on increasing the number of hotel rooms and accommodation facilities, he said the government should prioritize attracting higher-quality tourists, increasing tourist spending and encouraging longer stays.

“There is no urgency to add more accommodation facilities,” he said.

Winastra also warned that continued expansion of accommodation could put additional pressure on small businesses and local micro, small and medium enterprises (MSMEs).

“If this is allowed to continue, small accommodation businesses and local MSMEs will be squeezed and eventually unable to compete,” he said.

He argued that the competitive environment becomes increasingly difficult when unlicensed accommodation operates alongside hotels and villas that are required to meet tax, employment, licensing, safety and other regulatory obligations.

The two types of businesses, he said, can face significantly different cost structures, potentially creating an uneven competitive environment.

However, the growing number of properties being offered for sale does not, by itself, prove that Bali’s entire accommodation industry is experiencing financial difficulties.

Properties can be put on the market for a variety of reasons, including owners’ liquidity needs, business restructuring, changes in investment strategy, debt-related issues, ownership changes, corporate consolidation or an investor’s decision to exit an asset.

Likewise, the figure of 244 hotels and villas represents listings identified through monitoring of an online property platform. It is not an official figure for the number of Bali hotels and villas experiencing financial problems.

Nevertheless, Winastra considers the growing number of accommodation assets entering the sales market a signal that deserves attention from policymakers.

The listings include not only small-scale properties but also large investment assets, including a five-star hotel with an asking price of Rp500 billion, a resort valued at Rp535 billion and an operating three-star hotel offered for approximately Rp38 billion.

For ASITA Bali, the situation raises questions about whether Bali still needs a significant expansion of accommodation capacity or whether the priority should now be to manage and optimize the accommodation facilities already available.

Winastra said the government should examine the industry’s condition more comprehensively, including the growth of hotel rooms, occupancy rates, the number of licensed and unlicensed accommodation facilities, and the balance between accommodation supply and tourism demand.

He stressed that Bali’s tourism development should not simply be measured by the number of rooms available.

“What we need are quality tourists, higher spending and longer stays,” Winastra said.

He said better management was necessary to ensure that tourism investment could continue while local businesses and compliant tourism operators retained sufficient room to compete and grow.

The growing number of hotels and villas being offered for sale therefore raises a broader question for Bali’s tourism industry: does the island still need more accommodation capacity, or should the focus now shift toward managing the substantial capacity that is already in place?

For ASITA Bali, a review of new accommodation development is an issue that needs to be considered before further expansion takes place.