BALINEWSID.COM, TABANAN – Nuanu Real Estate has launched Luna Residences, a premium serviced residence project developed in collaboration with 618 Development and Luna Beach Club within Nuanu Creative City, targeting the growing demand for long-term accommodation and property investment in Bali.

The project was officially introduced during a media gathering at Luna Beach Club on Tuesday (June 30, 2026), where company executives outlined its vision of combining residential living, hospitality, artificial intelligence (AI), and lifestyle amenities into a fully integrated destination.

According to Nuanu Real said the development represents another milestone in Nuanu’s strategy to diversify its real estate portfolio while supporting the continued growth of Bali’s western coastal region.

She noted that areas such as Cemagi, Seseh, and Nyanyi have experienced rapid development and increasing investor interest over the past several years.

“Luna Residences is designed as part of the Nuanu Creative City ecosystem. We want to offer a lifestyle that combines creativity, modern living, premium hospitality, and a vibrant community within one integrated destination,” Wullur said.

Designed by Dubai-based architectural firm UDesign and built by 618 Development, the project will feature 88 residential units developed in phases.

The development offers four accommodation types: Studio, One-Bedroom Suite, Two-Bedroom Family Suite, and Penthouse. Each unit includes a private balcony overlooking either the Indian Ocean, the river, or Nuanu’s lush green surroundings.

Launch prices begin at approximately Rp3.3 billion under a 60-year leasehold ownership scheme, which the developer describes as one of the longest leasehold tenures available for residential properties in Bali.

The initial phase consists of approximately 15 units offered through a Friends and Family sales program. Management revealed that nearly half of those units had already been reserved within less than one month of their introduction.

Future releases of around 15 additional units are planned every quarter to align supply with market demand while maintaining the project’s exclusivity.

Besides homebuyers, Nuanu is also targeting investors seeking rental income. Kroll estimated that daily rental rates could range from Rp2 million to Rp5 million one night, depending on the unit type and market conditions once the project becomes operational.

He added that the project’s “plug-and-play living” concept allows residents to move in immediately and enjoy a fully managed lifestyle without worrying about daily operational needs.

Although the company has yet to establish partnerships with banks for mortgage financing, management said discussions with financial institutions are underway to provide more financing options in the future.

Technology is another key element of the development. Nuanu plans to integrate AI into building management through its newly established AI Lab, which will develop smart building systems, operational analytics, and an AI Concierge platform capable of delivering faster and more personalized services for residents.

“We want AI to become a practical solution rather than just a buzzword. It should improve operational efficiency while enhancing the overall living experience,” Kroll said.

Sustainability also remains central to the project. Wullur said Luna Residences incorporates environmentally friendly building materials, recycled resources, electric transportation, and energy-efficient technologies as part of Nuanu’s long-term commitment to sustainable development.

Meanwhile, Luna Beach Club Owner and CEO James Karl Ephraim said the new residences would complement the entertainment destination, which has grown rapidly since opening more than two years ago.

According to Ephraim, Luna Beach Club attracts between 900 and 1,200 visitors each day, with significantly higher numbers during weekends, and currently employs around 450 staff.

The venue features multiple dining and entertainment concepts, including Underground Cooking, the fire-based fine dining restaurant 369, a nostalgic dessert venue, and a cave lounge.

Ephraim said guests attending concerts, parties, and other events have frequently asked about nearby accommodation.

“We often receive questions from visitors asking where they can stay after enjoying events at Luna. Luna Residences will meet that demand while completing the overall guest experience,” he said.

By integrating premium serviced residences with entertainment venues, restaurants, public spaces, and hospitality facilities within Nuanu Creative City, the company aims to strengthen both Bali’s tourism industry and its property investment market.

Combining long-stay accommodation, hotel-style services, AI-powered management, sustainable development, and direct access to lifestyle attractions, Nuanu Real Estate expects Luna Residences to become one of Bali’s leading premium residential projects for both long-term residents and property investors.