BALINEWSID.COM, TABANAN – Nuanu Real Estate, the developer behind Luna Residences, a serviced residence project within the Nuanu creative district in Tabanan, is targeting expatriates as its primary market while emphasizing that the project’s 60-year Right to Build (Hak Guna Bangunan/HGB) scheme has been structured in accordance with Indonesian regulations following consultations with relevant government authorities.

The clarification was made during a media briefing after journalists questioned the project’s target market and the legal framework behind the 60-year HGB arrangement, which differs from the more commonly understood practice of granting HGB for an initial 30-year period with subsequent extensions.

According to Nuanu representatives, the expected buyer profile for Luna Residences is likely to mirror the demographics of visitors to Luna Beach Club and the broader Nuanu development.

“Approximately 35 to 40 percent of our audience comes from Indonesia, while around 60 percent are expatriates. We expect the market for Luna Residences to reflect the same composition because people who appreciate the Nuanu ecosystem and Luna Beach Club are also likely to recognize the value of investing in property within the destination,” a company representative said.

The company said Nuanu’s appeal extends beyond real estate, citing its integrated ecosystem of art, technology, infrastructure, culture, and lifestyle experiences as key drivers of demand.

Head of Corporate Communications at Nuanu Real Estate, Reyni Wullur, said the company also hopes its customer base will not be dominated solely by investors.

She estimated that roughly half of purchasers would buy units as investment assets, while the remaining 50 percent would acquire residences for personal use. Interest, she said, is expected to come from both domestic and international buyers.

One of the main issues raised during the discussion concerned legal certainty surrounding the 60-year HGB arrangement. Several journalists questioned how the company could offer rights lasting up to six decades when HGB is generally understood to be issued for an initial 30-year period before extensions are granted.

Responding to the questions, Nuanu said the ownership structure had been developed through extensive consultations with government agencies at both regional and national levels.

The company said the legal framework was designed to provide long-term certainty for buyers while remaining fully compliant with Indonesian land regulations.

“We visited various government institutions to identify the best solution for long-term purchasers. Through coordination with government offices in Tabanan and Jakarta, we received recommendations on an appropriate ownership structure, allowing us to establish a 60-year leasehold scheme,” the company representative said.

Nuanu also revealed that it is studying the possibility of allowing HGB extension applications to be submitted before the existing land rights expire.

According to the company, such a mechanism already has a legal basis under Indonesian regulations, although it has yet to become common practice in the country’s property sector.

The developer believes the approach could provide greater legal certainty for long-term investors, particularly in projects where physical development has already been realized.

During the same briefing, the company expressed optimism about continued support from the Tabanan Regency Government for the development of the Nuanu district.

Management said it had maintained constructive cooperation with local authorities, describing the regional government as not only facilitating administrative processes but also ensuring that development aligns with local planning objectives and responsible land governance.

At the same time, the company acknowledged that Indonesia’s evolving regulatory landscape continues to present challenges for businesses, as changes introduced by central, provincial, and regional governments often require administrative adjustments.

Despite those challenges, Nuanu said its communication with the Tabanan administration has remained constructive and has provided clarity throughout the project’s development process.

“We have received both support and clear guidance, enabling us to move forward together with the government. So far, we are very pleased to collaborate with the Tabanan Regency Government,” Wullur said.

Luna Residences is being developed through a partnership between Nuanu Real Estate, 618 Development, and Luna Beach Club. The developer expects to begin handing over completed units to buyers in the fourth quarter of 2028.